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Director of Integrated Marketing Communications and Strategy
AUBURN WA 98001
Category: Telecommunications
  • Your pay will be discussed at your interview

Job code: lhw-e0-89822857

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Samsung Mobile

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  Job posted:   Fri May 18, 2018
  Distance to work:   ? miles
       
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Director of Integrated Marketing Communications and Strategy
**General Description**
Integrated Marketing Communications and Strategy Sr. Professional II (Director I) Location - LA or NYC The Company For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscrapers, petrochemicals, fashion, medicine, finance, hotels, and more. The flagship company, Samsung Electronics, based in Suwon, South Korea leads the market in high-tech electronics manufacturing and digital media and generated over $220 Billion in Global Sales during 2014. Samsung Electronics America (SEA) is comprised of the Consumer Business, Enterprise Business Division, Samsung Telecommunications America including Mobile Devices, Samsung Semiconductor, Samsung Information Systems America, and Samsung Austin Semiconductor. Samsung Electronics Americas represents 30% of the Samsung global business and marketing now operates out of a 55,000- square-foot flagship consumer experience space in the heart of Manhattan's Meatpacking District. This "Marketing Center of Excellence" will serve as the hub for marketing, innovation and creativity. This new office represents an increased investment in top-tier creative and marketing talent to help Samsung continue building and challenging the huge momentum it has seen in the recent past. It is also intended to display the company's enterprise mobile solutions and will serve as the home office for Samsung's brand marketing team. Position Summary The Director, Integrated Marketing Communications and Strategy Director, Mobile is responsible for developing and executing multiple marketing campaigns across a number of projects throughout the year, specifically:
* Samsung Mobile Flagship Launch Campaigns
* Multicultural Marketing Plans and Campaigns
* Non-Flagship Mobile Marketing Plans and Campaigns This role will primarily manage the short to medium term GTM execution and advertising production process for Samsung Mobile Flagship campaigns. This role also includes the development of multicultural (African American and Hispanic) marketing campaigns from strategy to execution across multiple projects. Multicultural marketing is a relatively new work stream for the Samsung Mobile IMC Strategy team, so experience in this area, as well as project management, agency management and production are key. Key Responsibilities
* Writing and developing creative briefs
* Developing creative work with agency partners and internal stakeholders
* Extensive project management experience, including contracts, budgets and tight deadlines
* Excellent internal stakeholder management - marketing functions, business and partners
* Outstanding external agency account management (previous experience leading account teams)
* Managing the integrated GTM process across multiple projects, partners and campaigns
* Managing development of creative assets, including: o TVCs and end card tags o OLV / Digital content o OOH / DOOH o Product Packaging o Printed collateral, o OLA / Banners o Campaign Launch Toolkits, Messaging Toolkits
* Developing multicultural brand strategy and campaigns
* Understanding and implementing global brand guidelines for SEA mobile projects
* Prepare campaign, progress, expenditure and other reports as requested by management Core Competencies
* Proven and Credible Team Leader, Inspires Confidence
* Proactive, Drives Action, Solution Oriented, Problem Solver
* Comfortable with Uncertainty, Calm Demeanor
* Positive Attitude, Optimistic Nature
* Effective and Consistent Communication, Builds Consensus
* Relationship Builder
* Effectively Navigates Organizations
**Necessary Skills / Attributes**
Requirements
* 15+ years of successful brand and creative leadership experience in a creative agency and/or complex corporate marketing environment (consumer products / electronics preferred)
* Significant experience in developing and executing multicultural marketing plans
* BA required, advanced degree in lieu of experience
* Command of storytelling, the creative process and brand management
* Strong project management, analytical, communication (written, verbal) and presentation skills
* Comfortable turning data into action, and data-informed decision-making
* Strong attention to detail
* Ability to perform effectively under tight deadlines with high degree of uncertainty and change
* Flexible, thrives in fast paced, dynamic environments
* Ability to prioritize, multi-task and react or adjust to ongoing business needs
* Affinity for the Samsung brand and genuine interest in innovation, tech & consumer electronics
* Knowledge of, or ability to quickly learn, SEA network systems (eContracts, SAP, GERP)
* Flexible work schedule (e.g. travel, production, bicoastal and international office environment)
* Relentlessly driven to make the best work in the world and of his / her career This position will report to the Senior Director of IMC Strategy, Mobile.
**Company Information**
Since being established in 1969, Samsung Electronics has grown into one of the world's leading technology companies and has become recognized as one of the top 10 global brands. Samsung is currently ranked #2 on Forbes' "Most Reputable Tech Companies" for 2016 and #6 on Interbrand's "Best Global Brands" list for 2017.Our network extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. As a result of our commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today's technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America's fastest growing home appliance brands. Samsung's philosophy is based on our strong determination for growth, perpetual innovation and responsibility to corporate citizenship. As part of our Samsung Gives philanthropic platform, we offer companywide Days of Service, a volunteer time off program, and an employee giving match program, so our employees can support causes that are closest to their hearts and choose how they want to give back. Since 2002, Samsung has provided more than $46 million to more than 1,000 public schools and community organizations in the United States through its many citizenship initiatives, including the STEAM-education based Solve for Tomorrow Contest. At Samsung we work hard - every day. It is a fast-paced and challenging work environment, and we are a nimble team that constantly pushes ourselves to be the best. If you have energy, passion, dedication and drive, and you thrive in a fast-paced workplace, the rewards at Samsung are many. Apply today and find out why LinkedIn ranked us as one of North America's Most InDemand Employers in 2015. Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law.
*Full-Time/Part-Time:* Regular Full-Time
*Location:* , Los Angeles California, Ridgefield Park New Jersey, Richardson Texas, Bellevue Washington

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